As BNBuilders grew (and subsequently the Marketing Team), the need to document all brand standards to keep expectations consistent across all regions became larger. A majority of the marketing team had a writing background, not graphic design, so it was important to explain best practices.

I took input and write-ups from our team and developed one comprehensive document. It outlined the various aspects of BNB’s branding and marketing that impact RFP documents, external and internal communications, and BNBuilders general brand. I designed case studies and graphics to illustrate our internal rules and guidelines.

Below is a snippet of the larger document that was printed, bound, and distributed to all regions.